5 TIPS FOR A PERFECT FLATLAY
1. LIGHTING GAME
Windows, time of the day, studio lights, external flash, you want the best you can get. If you are on a budget find the best lit place in your apartment - a place where natural light is the brightest. If you have a large area with direct sunlight try playing with your setup there, different light will give you different outcomes. Try avoiding warm artificial lighting or setting up the flat lay in the middle of the room without proper reach of natural light.
2. LET WHITE BE WHITE
One of the best kept tricks of instagrammers all over the world is to keep their whites very consistent. You say white is white but each light is different and could result in yellow, blue, pink or even green undertones. This can happen to you quite easily. A lot of us shoot flatlays on pure white background or have products that have white packaging. You don't need to use photoshop or expensive advanced tools, there is an app we use on regular basis called Snapseed. Pick the selective editing after opening a photo and make sure to desaturate all your white areas, this way the white will remain truly white and when you make a habit of it your flatlays will be more consistent and appealing.
3. ORGANISATION IS THE KEY
Aim for some kind of symetry, either spatial or within the products you use. Pair items that are alike in shape and align them on one axis. Usually there is a centerpiece you want to appoint and then focus your items around it. This naturally leads the eye and creates a pleasant experience for your audience.
4. COLOUR WHEEL
It is possible you have long figured out your feed or blog look and do not need a pep talk about colours... If you have not yet then this is for you... Pay extra attention to the colours you feature in your flatlay, especially with lower number of items the details can look very unorganised if the colours clash or appear unintuitive. You can always check the color theory of complimentary colours but a basic thing to keep in mind is to feature a few items of the same tone to make your work pleasing to the eye. Above, you can see that the pen, the watch and the paper clip are all gold that helsp with the colour consistency.
5. LESS IS MORE
The last thing to consider is how many things should be in the picture. It is best to start out with maybe 2 or 3 things to see how it looks and then you can add more. It is easier to figure out if something is missing, then trying to fit together a bunch of stuff that doesnt necesarily fit together.